Pengaruh Promosi terhadap Keputusan Menggunakan Grabfood (Studi Kasus pada Mahasiswa Universitas Batanghari)

In an effort to influence the market make purchasing decisions, promotional activities (promotional mix) are a better strategy combination, and entirely planned achieve sales objectives. Promotion is form of direct persuasion through use various incentives that can be arranged stimulate immediate purchase or increase number goods services by customers consumers. The research method used in this descriptive quantitative methods. student population all Unbari University students, totaling 4,888 people sample 98 people. Based on results research, overview promotions, including gifts given, gets attention interest consumers, meaning promotions important one things decision GrabFood. At GrabFood, these prizes promo vouchers so on. As for description consumers interested buying back future which included individual commitment indicator. Furthermore, study indicate t test produce significance value 0.000. coefficient determination obtains Adjusted R Square simple regression following equation: Y = 23,492 + 0,313 X So it concluded obtained promotion GrabFood has significant positive students at Batanghari Jambi.